The HOPE-KNOT Design The HOPE-KNOT 100 Club The HOPE-KNOT Shop

The HOPE-KNOT Project

The Hope-Knot is an icon designed by the Women's Brain Health Initiative to create awareness and escalate concern over the unchecked growth of dementia and other aging brain diseases in women. A symbol of the importance of memory and a loose visual likeness of the brain, the Hope-Knot reminds us of how connected every aspect of our lives is to our ability for cognitive thought.

So the next time you see someone wearing a Hope-Knot, take a moment to think of the women in your life – your mother, daughter, sister, partner or best friend and remind yourself of how much you depend on their insights, memories, and that twinkle in their eyes. And the next time you see one for sale, remind yourself how much all of that is worth to you. And then when people see you wearing yours, pass the thought on to them. Support the Initiative. Wear a Hope-Knot.

WILL YOU FORGET? WE HOPE-KNOT.

HOPE-KNOT
HOPE-KNOT

The HOPE-KNOT Design

Criteria

The Women’s Brain Health Initiative wanted an icon to raise awareness and escalate concern over the unchecked growth of dementia and other aging brain diseases in women. We hoped the symbol would to be memorable.

Tying a knot in a string around our finger came to mind. The HOPE-KNOT, a loose visual of the brain, needed to symbolize the importance of memory and remind us of how connected every aspect of our lives is to our ability for cognitive thought.

WILL YOU FORGET? WE HOPE-KNOT.

The Design

Mark Lash, Women’s Brain Health Hope-Knot Designer

Combating women’s brain disorders is a cause close to my heart. I have first-hand experience of the devastating impact on family and friends who have been afflicted and affected by Alzheimer’s disease and other dementias. These high functioning, independent and loving individuals became a mere shadow of themselves.

My inspiration for the Hope-Knot design came from the complexity and interconnectivity of the brain itself. I wanted to show the deterioration of the brain but I also wanted to keep the strength and beauty of the person intact.

The Hope-Knot is a contemporary interpretation of the human brain. The open space represents how disease destroys a healthy brain while the intertwining aspect of the design represents how messages become scrambled as the disease progresses.

The Hope-Knot can be worn by men and women to remind us all of the women in our lives – our mother, daughter, sister, partner or best friend – and how much we depend on their memories and insights.

The HOPE-KNOT 100 Club

A collection of the world’s 100 most influential women.

These outstanding women represent the very core of our promise. They have risen to the top based on their ability for cognitive thought – to think, to reason, to image, to realize – the very currency we want to protect.

The world’s most powerful women come from a broad range of demographic, racial and geographic criteria.

The Women's Brain Health Initiative is thrilled to honour its first two inductees to the Hope-Knot 100 Club, Huffington Post founder Arianna Huffington and Indigo Books & Music CEO Heather Reisman.

These outstanding women inspire others and represent the kind of smarts, insight and innovative thinking that this initiative is dedicated to protecting.

New members will be announced in the near future.

Arianna Huffington
ARIANNA HUFFINGTON, CHAIR, PRESIDENT & EDITOR-IN-CHIEF
OF THE HUFFINGTON POST MEDIA GROUP
Martha Stewart
Martha Stewart, Founder Martha Stewart Living Omnimedia
Heather Reisman
HEATHER REISMAN, FOUNDER & CHIEF EXECUTIVE OFFICER
INDIGO BOOKS & MUSIC

Women's Brain Health Initiative

Almost 70% of new Alzheimer’s sufferers will be women. What makes this fact even more alarming is that there is little understanding of why this is the case, and there are no studies currently being undertaken to explore the discrepancy. We at the Women’s Brain Health Initiative intend to change that.

Care to join us?

Donate

Support better thinking for women everywhere by donating to the Women’s Brain Health Initiative and the Women's Brain Health Initiative Hope-Knot ™. Your contribution supports research and education to combat women’s brain aging disorders.